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Has the Coffee bubble burst? Signs of the coffee-pocalypse... -

There are always warning signs before an earthquake.  People don't often perceive the warning signs but anecdotal evidence suggests that animals often get a sense that something is wrong.

Only after the fact do humans initiate a post-mortem to see the signs that were available.

In 2000 the Brooklyn Lyceum (a theater/ gym/cafe outside the then reaches of gentrification, Park Slope, and safety) had a coffee shop.  There was not much to it, just some beans from a local roaster, Farinon on Dean Street near 5th Avenue.  The beans were fine for what was presented at the Lyceum cafe, a cup of joe.

The customers ranged the full gamut, stockbrokers to electricians/plumbers to creative types.

  In casual conversation with the roaster, we learned that Farinon supplied some high-end shops in Manhattan and did a booming business in the Berkshires.

  Brooklyn, not so much.  We asked why and the grumbled response was "Brooklyn knows the price of everything and the value of nothing."

Some 15 years later, Brooklyn has come full circle.

Now home to the priciest of micro-artisanal-organic options, Brooklyn is about to see a culling of more coffees than existed in Brooklyn in 2000.  In the end, it is a necessary culling as there are many coffee proprietors just going through the motions.

Here s how we see it playing out.

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When technology is overkill.... - MORE
A Better Mousetrap From adversity comes insight -

When you have a decade of using a $12,000 espresso machine, it takes a major event to change the way you do things.

Hurricane Sandy was such an event.

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