There are always warning signs before an earthquake. People don't often perceive the warning signs but anecdotal evidence suggests that animals often get a sense in advance that something is wrong.
Only after the fact do humans initiate a post-mortem to see the signs that were available.
In 2000, the Brooklyn Lyceum (a Gowanus theater/ gym /cafe outside the then reaches of gentrification, Park Slope, and safety) had a coffee shop. There was not much to it, just some grind in packets, not even beans, from a local roaster, Farinon, on Dean Street near 5th Avenue. The beans were fine for what was presented at the Lyceum cafe, a cup of joe.
The customers ranged the full gamut, stockbrokers to electricians to lawyers to artists to musicians to housewives to to actors to teachers.
In casual conversation with the roaster, we learned that Farinon supplied some high-end shops in Manhattan and did a booming business in the Berkshires.
Brooklyn, not so much. We asked why and the grumbled response was "Brooklyn knows the price of everything and the value of nothing."
Some 15 years later, Brooklyn has come full circle.
Now home to the priciest of micro-artisanal-organic options, Brooklyn may see a culling of more coffees than existed in Brooklyn in 2000. Many roasters will remain, but the quality will be ever on the rise. It is that kind of world today.
In the end, the culling will weed out many coffee proprietors just going through the motions.
Here is how we see it playing out.