SwampSlurry

A Better Mousetrap
When technology is overkill....
Card image cap

SHORT STORY:

SwampSlurry.com, a focused attack on the production, presentation and selling of espresso as Americano, as Latte, as Cappuccino and as Ice Cream.

Espressos are like fine wine with an almost infinite set of variations. Each and every fine roast has a complexity and depth that Starbucks and Dunkin Donuts patrons are missing out on.

SwampSlurry will eventually have a wide variety of Roaster beans ground and pulled and immediately quick cooled for freezing to lock in better flavor than all but the savviest baristas can produce with their golden anchor of an espresso machine.

Right next to a Starbucks, no less. This should be interesting.

Some things to note.

  • We will be producing our product in two locations to start:
    • A commercial kitchen in Maine
    • Our super-secret off the grid as much as possible locale in NYC where we seek to generate all the power we will use without a hookup to Con-Ed.
  • We will be on the road, so to speak, at markets and such till we open our Brick and Mortar in the Gowanus neighborhood of Brooklyn.
  • Roaster names will be anonymous to the public identified only with a three digit number, sourced bean location(s) and highlight descriptors.
  • Our outreach on the road will collect, collate and summarize customer feedback for each roaster who is officially part of the process/program.
  • We will seek to offer waterfront delivery to NYC and NJ.
  • We will send finished product to roasters/cafes for use at their facilities or for them to sell themselves.
  • We will send finished product (single roasters and variety packs) nationwide.
  • We will offer up a spot on our off-the-grid roastery for select roasters. Imagine a completely green roasting process!


Card image cap

LONG STORY

There have to have been over 100 not-your-father's coffee shops to have opened in Brooklyn over the last decade.

They all come and go with their not long enough to withstand gentrification leases.

What they all do, or did, during their time at the plate, was raise the coffee bar.

What was learned from the Brooklyn Lyceum cafe from 2000-2014 was that all the hype and tech in the world doesn't get past using high quality ingredients and actually paying attention to each shot. Going through the motions with unclean equipment, off temperature, bad beans, bad grinds, bad time  and bad pressure all doom a shot.

We found these things doom a shot far more than being frozen.  So, we endeavored to make a great shot and to freeze it for later use.  The crema took a hit, but the flavor was sublime.

We have had far too many lattes that taste bad from a trendy joint bar with an expensive espresso machine and an inattentive staff.

Not that we were impervious to the same failings, but for a bit of fate.

For a short while of time we were without electric, hurricanes and Con Edison being what they are.

At that point we were able to test-drive the ROK manual espresso pulling contraption which we had procured in a lets get it and put it on the shelf for our spare time research.

In a pinch, it served its purpose till power returned.

The ROK results amazed us, incenting us to continue our investigation of this tiny piece of metal that seemed to make those giant espresso machines archaic.

After using hundreds of pounds of espresso and some 30+ roasts to further our knowledge base, we are ready for the next phase.

That phase is SwampSlurry Espresso. We have learned that we could make the espresso and immediately quick cool/ freeze it, locking in flavor such that when you used the product, some days, weeks or months later, you could, from the comfort of home, have an espresso product (americano/latte) that rivaled the best shops around.

When we open our home branch at 225/227 4th Avenue (still working on that) we will present an espresso cellar of options.

Till we open that bricks and mortar location (right next to a new  Starbucks, no less) or others, we are scouting  exotic locales while we are on the road.

 Think street fairs, markets, weddings, gatherings, etc.



END OF FEEDS